Category: Emma

Here’s another interview with Aisha directory Rajshree Ojha, this time presented by Yahoo! India.  In the piece, Ojha addresses the fact that viewers will be consciously comparing the film to previous Emma adaptations…

“I am prepared for all the comparisons that are going to come my way but ‘Aisha’ is very Indian. If you remember Jane Austen said ‘Emma’ is a heroine only she is going to love. As a filmmaker when I read something I imagine it and that inspires me to make a film. A good literature, if you adapt it well makes a very good film,” says Ojha.

And for those interested, here’s the Aisha IMDB entry.

Producer Rhea Kapoor, sister of star Sonam, announced yesterday that the Aisha official site is live.  There doesn’t appear to be much there at the moment, though you can register for email announcements while you’re there.

Rhea Kapoor is updating the Aisha Facebook page with production stills and other information as it’s available.  On the wall, she recently wrote, “Register with your email address at www.AishaTheFilm.com and something interesting might come your way tonight ;-)”

According to the Facebook, the original August 6 premiere date is still a go.  I haven’t heard whether or not the film sneak-previewed last weekend as initially hoped – my guess is that it wasn’t ready.

Twitter twits can find the official film account at @AishaTheFilm …

BollySpice.com reports that Ayesha may be ready in time to premier at the International Indian Film Awards in Sri Lanka during the first weekend in June.

“I am trying my best to complete the film,” says Ayesha producer Anil Kapoor, father of star Sonam.  “We are running against time. If we are done with it we might screen it at this year’s International Indian Film Awards.”

The piece continues with quotations from director Rajshree Ohja, who has said, “Emma, like Shakespeare’s works, is a human story. As for the satire on society, I’ve touched upon that. That’s the reason I based the story in Delhi, where the caste divide has given way to class divide. In Delhi you can find a young girl dressed in a Calvin Klein or Versace who discusses matchmaking with her neighbour. Like in Emma, marriage is about elevating your social status. I’ve hinted on these things but remember, it’s a commercial rom-com.”